Standardization.

Standardization is the process of bringing sameness at the expense of uniqueness.

Standardization reduces the effort to replicate and the costs associated and ensures copying can be done systematically and conveniently.  Standardization is a synonym for interchangeability. Moreover, standardization helps benchmark more effortlessly and comparison inevitable. 

For creativity, uniqueness and individuality are central and critical.

While standardization produces copies, creativity encourages originality.

Standardization, Mujeeb Patla
Reference: Make, Trade and Mater: Make the Artist in You, Trade Your Creativity, and Master the Game. Author: Mujeeb Patla

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