In their raw format, we refer to brands as symbols, icons, or even a sign of an offering. This offering … More
Branding and Employee Performance
For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in … More
A BRAND? CORPORATE, EMPLOYER & INTERNAL BRANDING.
An organization’s existence is manifested by its perception. There are different layers of stakeholders with varying degrees of interest and … More
AI in Oil & Gas Industry
About Artificial Intelligence (AI) Artificial intelligence is the simulation of human intelligence processes by or with the assistance of computational … More
Hydrogen to Green Hydrogen!
Hydrogen: A Profile Hydrogen is the simplest kind of chemical element and comes first on the periodic table. It has … More
Open and Distance Learning (ODL) – Things to REMEMBER!
Learning is acquiring knowledge and skills and assimilating experiences for application and implementation. Learning can happen in various ways; it … More
What I Saw in ADNOC.
ADNOC is an energy company owned by Abu Dhabi Government, founded in 1971. It is one of the ten largest … More
Why No (Good) Jobs After MBA?
“I have done B.Sc in Physics, planning for MBA as next course. Is that a good decision?” “What about MBA … More
Knowledge & Communication.
The effectiveness of knowledge acquisition and application can be more pronounced when you know how to communicate the knowledge you … More
Demand Management: Three-Dimensional Existence
As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the … More