What Makes A Brand?

In their raw format, we refer to brands as symbols, icons, or even a sign of an offering. This offering … More

Branding and Employee Performance

For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in … More

Demand Management: Three-Dimensional Existence

As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the … More

The Four Thieves.

Though the title reads catchy, it is not from me. It is from Chapter 17 of ‘The One Thing,’ a … More

The Salesman’s Luck: The Sales Job & Creativity

Sales jobs are a fantastic opportunity to apply your creative talent; however, more than the talent, what you need is … More

The Salesman’s Luck: The Customer.

The product you develop, the service you provide, and all the activities contributing to your organization’s outcome will culminate once … More

The Salesman’s Luck: Clarity

Clarity is purity, transparency, intelligibility, and being coherent. It allows you to see the pattern in the densest clutter, the … More

The Curious Case of HRs!

The year was 2006; the place was Aluva (a region in Kochi City, 15 km away, in the southern state … More

The Wrong Salesman.

You enter a shop; you make a call, you write an email, you start a chat thread; if you are … More

Sales; Just Numbers?

Temperature is measured in numbers (with various units of measurement – degree Celsius, Fahrenheit, Kelvin, etc.), yet the temperature is … More