In their raw format, we refer to brands as symbols, icons, or even a sign of an offering. This offering … More
Tag: Productivity
Productivity Tips
Branding and Employee Performance
For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in … More
Demand Management: Three-Dimensional Existence
As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the … More
The Four Thieves.
Though the title reads catchy, it is not from me. It is from Chapter 17 of ‘The One Thing,’ a … More
The Salesman’s Luck: The Sales Job & Creativity
Sales jobs are a fantastic opportunity to apply your creative talent; however, more than the talent, what you need is … More
The Salesman’s Luck: The Customer.
The product you develop, the service you provide, and all the activities contributing to your organization’s outcome will culminate once … More
The Salesman’s Luck: Clarity
Clarity is purity, transparency, intelligibility, and being coherent. It allows you to see the pattern in the densest clutter, the … More
The Curious Case of HRs!
The year was 2006; the place was Aluva (a region in Kochi City, 15 km away, in the southern state … More
The Wrong Salesman.
You enter a shop; you make a call, you write an email, you start a chat thread; if you are … More
Sales; Just Numbers?
Temperature is measured in numbers (with various units of measurement – degree Celsius, Fahrenheit, Kelvin, etc.), yet the temperature is … More