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What Makes A Brand?
In their raw format, we refer to brands as symbols, icons, or even a sign of an offering. This offering can be a product, a service, or even a gesture. The signs and symbols the brand signifies possess specific implications besides the conventional and obvious meaning (Bastos and Levy, 2012). Brands also serve the role…
Branding and Employee Performance
For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in the mid-1990s. To a great extent, there is a general agreement on how to perform the corporate branding process. Moreover, participants of a corporate branding process will have diverse perceptions of organizations. Each of the stakeholders’…
A BRAND? CORPORATE, EMPLOYER & INTERNAL BRANDING.
An organization’s existence is manifested by its perception. There are different layers of stakeholders with varying degrees of interest and influence on the organization’s performance. While branding provides an identity, uniqueness, and personality to a corporate body, careful tailoring of branding with optimal marketing efforts can take an organization’s visibility to higher degrees. Brands exist…
AI in Oil & Gas Industry
About Artificial Intelligence (AI) Artificial intelligence is the simulation of human intelligence processes by or with the assistance of computational machines. AI applications include, however, are not limited to: In summary, AI does whatever is needed to associate, imitate, predict, complement, and even replace natural human intelligence. AI in Oil and Gas Though widely criticized…
Hydrogen to Green Hydrogen!
Hydrogen: A Profile Hydrogen is the simplest kind of chemical element and comes first on the periodic table. It has no color, odor, or taste and produces water when it burns in the air. Hydrogen is an element that forms a diatomic molecule, that is, composed of two atoms of the same stuff. Because of…
Open and Distance Learning (ODL) – Things to REMEMBER!
Learning is acquiring knowledge and skills and assimilating experiences for application and implementation. Learning can happen in various ways; it can be through participation, reading, or just observation. Regular learning mode is a classroom setup where a teacher helps students to comprehend information. The key to such a conventional education mode is guidance from a…
What I Saw in ADNOC.
ADNOC is an energy company owned by Abu Dhabi Government, founded in 1971. It is one of the ten largest oil companies in the world, engaged in all phases of the oil industry. Now that the world is scrambling for clean-sustainable-environmental-friendly energy sourcing, ADNOC is taking the lead in accelerating such transformation in the region.…
Why No (Good) Jobs After MBA?
“I have done B.Sc in Physics, planning for MBA as next course. Is that a good decision?” “What about MBA after BA in English?” “MBA after B.Sc Agriculture is a good choice?” “I am Planning for MBA after M.Sc Mathematics. Can I get a good-paying job?” Questions like the above are frequent and regular in…
Knowledge & Communication.
The effectiveness of knowledge acquisition and application can be more pronounced when you know how to communicate the knowledge you acquired and applied.Make, Trade and Master: A Career Self-help book for Creative Minds
Demand Management: Three-Dimensional Existence
As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the three-dimensional comprehension of demand management from an organizational perspective. Even in its varying avatars, demand management has highlighted roles of maintaining a strategically aligned portfolio, reducing the gap between operations and marketing efforts of an…
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Mujeeb Patla 