For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in…
A BRAND? CORPORATE, EMPLOYER & INTERNAL BRANDING.
An organization’s existence is manifested by its perception. There are different layers of stakeholders with varying degrees of interest and…
AI in Oil & Gas Industry
About Artificial Intelligence (AI) Artificial intelligence is the simulation of human intelligence processes by or with the assistance of computational…
Hydrogen to Green Hydrogen!
Hydrogen: A Profile Hydrogen is the simplest kind of chemical element and comes first on the periodic table. It has…
Open and Distance Learning (ODL) – Things to REMEMBER!
Learning is acquiring knowledge and skills and assimilating experiences for application and implementation. Learning can happen in various ways; it…
What I Saw in ADNOC.
ADNOC is an energy company owned by Abu Dhabi Government, founded in 1971. It is one of the ten largest…
Why No (Good) Jobs After MBA?
“I have done B.Sc in Physics, planning for MBA as next course. Is that a good decision?” “What about MBA…
Knowledge & Communication.
The effectiveness of knowledge acquisition and application can be more pronounced when you know how to communicate the knowledge you…
Demand Management: Three-Dimensional Existence
As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the…
The Four Thieves.
Though the title reads catchy, it is not from me. It is from Chapter 17 of ‘The One Thing,’ a…
Mujeeb Patla™ 