Unlocking Interview Success: Tips for Landing That Coveted Job Interview Call

What Makes A Brand?

In their raw format, we refer to brands as symbols, icons, or even a sign of an offering. This offering … More

Branding and Employee Performance

For several years, corporate branding has received increased traction in marketing literature. And the increased attention was particularly profound in … More

Demand Management: Three-Dimensional Existence

As with any well-chiseled, multi-functional techno-commercial aspect, demand management has broader scope for various scenarios and audiences. Below are the … More

The Four Thieves.

Though the title reads catchy, it is not from me. It is from Chapter 17 of ‘The One Thing,’ a … More

The Wrong Salesman.

You enter a shop; you make a call, you write an email, you start a chat thread; if you are … More

Sales; Just Numbers?

Temperature is measured in numbers (with various units of measurement – degree Celsius, Fahrenheit, Kelvin, etc.), yet the temperature is … More

The Busyness: Transaction

Busyness may not result in a transaction.

Filled Vessels

One usually feels complete and perfect within their limited understanding of the world and life. When they keep such thoughts … More

“Get focused, be unique; this book will imbibe you.”

“The book contains good insights into self-evaluation and self-motivation. The values of how to get ourselves disciplined without wasting time … More